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Duct Tape Marketing Small Business Marketing Products
The Ultimate Small Business Marketing System
A complete marketing system consisting of 15 workbooks and 12 audio CDs - the product of over 20 years of working with some of America's most successful small businesses and independent professionals.
Get off the marketing event of the week syndrome and learn how to approach your marketing like a system. Learn the master principles and marketing strategies that have helped thousands of small business owners grow their businesses with a proven step-by-step system.
At only $399, the Ultimate Marketing System can help you finally create a system to help your business grow and thrive.
Marketing Workbook Titles Include:
- Target Market - Determining who is your ideal target client
- Differentiate and Dominate - Developing and communicating your core marketing message
- Give Them An Image - Communicating the complete marketing package
- The Product Service Package - Developing the marketing hourglass approach
- Marketing Materials - Developing marketing materials that educate
- Marketing Story - Make meaning by telling your story
- Web Site Guide - Small business content based web site and search guide
- Small Business Advertising - Every sale starts with a lead
- Direct Mail - A targeted small business lead generation powerhouse
- Public Relations - Earned media attention and expert status
- Referral Marketing - Building a systematic referral marketing machine
- A Selling System - Turn prospect to clients and clients to partners
- Search Engine Marketing - Generating leads and clients from the Internet
- Blogging for Business - How to use a blog as a small business marketing tool
- Marketing Automation - Automate and extend your marketing with technology tools
Referral Flood - How to create a flood of new business without spending one dime on advertising
Referral Flood is a comprehensive 118 page how-to guide to referral marketing, a 60-minute referral marketing audio CD seminar, 54 real-world referral marketing system examples, a 70 minute audio CD explaining the inner workings of each real-world referral marketing example, and referral marketing toolbox of letters, postcards, business cards, and other referral marketing tools all rolled into one easily accessed product. More . . .
Blog Lightning - How to create and promote your blog in a flash.
Blog Lightning is a fast paced guided tour that features precise action steps and screenshot demonstrations designed to get any small business marketer, independent professional or solo-preneur creating, promoting and effectively using a blog to build a small business, consultancy or practice. More . . .
Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide (foreword by Michael Gerber)
Due in bookstores Fall 2006