Authorized Duct Tape
Marketing Coach

"The quality of a leader is reflected in the standards they set for themselves."
Ray Kroc – founder of McDonald’s

Ever wonder why it's so hard to market your business more profitably?

What Is Your Profit IQ?

These factors are important in determining your marketing effectiveness and Profit IQ. Rank the following statements on a scale of 1 to 5 according to your company's current level of knowledge.

1 = (LOW) We know very little about this

5 = (HIGH) We know a great deal about this

Your candid assessment here will help you know your "reality" for increasing your Profit IQ.

I know the value of our average sale to a new customer
1 2 3 4 5
I know the Lifetime Value of a typical customer and how to use that for profitable lead generation
1 2 3 4 5
I'm focused and clear on which is our top priority and why of either 1) attract more new customers... or 2) earn more money from our existing customers
1 2 3 4 5
I have a solid grip on our company SWOT (Strengths-Weaknesses-Opportunities-Threats) and I know where our greatest profit growth opportunities exist
1 2 3 4 5
I know our single most competitive advantage
1 2 3 4 5
I know why our customers buy from us
1 2 3 4 5
I know what our customers really want
1 2 3 4 5
I know who our top 3 competitors are
1 2 3 4 5
I know the top 3 reasons why we lose business to a competitor
1 2 3 4 5
I know the ONE top-priority thing we should work to change in our marketing or sales process
1 2 3 4 5
Final question - How effectively are you USING what you know to build your profits?
1 2 3 4 5

Total Score: (out of a possible 55)

Congratulations!

Just by completing this Profit IQ Test, you have placed yourself ahead of 90+% of the business owners in America today, who never take the time to think deeply about their business. Those individuals (many of whom are your competitors) spend so much time working IN their businesses that they never take the time to work ON their businesses.

What's My Profit IQ Score Mean?

Score: 50-55 (Rating: A): Excellent! You have a real grip on your strengths, profit opportunities, your customers AND your priorities. As long as you're acting on your knowledge, your profits should be growing.

Score: 44-49 (Rating: B): You have a good sense of your business drivers. Your profits are probably doing OK or better. Consider some fine-tuning - how you can improve where you scored lowest... maybe in your SWOT, your priorities or using what you know. If you want some suggestions for how to improve - give SMART Marketing a call.

Score: 39-43 (Rating: C): You likely have room for improvement in 1 or 2 key areas where you scored the lowest. You'll benefit from learning how you can improve in these areas . maybe in your SWOT, your priorities or the use of what you know. If you want to discuss how you can improve profits - give SMART Marketing a call.

Score: 38 or less (Rating: D/F): What's holding you back? You're working hard- no doubt. You need to get some help to clarify your opportunities & then prioritize them to get exceptionally focused to make them happen. You most likely have some "immediate wins" just waiting to be discovered. Give SMART Marketing a call and let's talk it over.

See how a Discovery Session can improve Your Profit IQ.