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How strong is your sales chain?
Your sales effectiveness
and results depend upon how
effective you are at communicating your value to
your prospects and customers throughout their buying
cycle.
Your prospects make a chain of decisions and actions
that link together before they buy. They only want ONE
thing. They’re trying to make
their best decision possible.
Think of each step of how prospects and customers find,
evaluate and buy from your company as links in the sales
chain.
While Know-Like-Trust
sounds simple enough… many businesses
fail to realize that getting
people to know you,
learning to like you, and
building trust are all
EMOTIONAL REACTIONS!
Buying is largely an emotional process even when logic,
data and metrics are involved. This means you have to
find ways to connect with your prospects and customers
on an emotional basis.
How can you get better results
from your sales and marketing efforts?
These five Sales Links are interconnecting strategies
that drive more results from what you’re currently
doing. These sales links follow a particular order
because each link produces more opportunity for the next
step. Even though these sales links are closely related,
you can begin to implement even ONE key area and can
expect significantly bigger results. However, when they
are implemented simultaneously they’ll produce
exponentially bigger results.
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5) Your Competitive Advantage
Differentiate from the Competition |
- MESSAGE – Do you have
a unique way to stand out as better to your
buyers? Develop a Core Message that
defines your unique Competitive Advantage.
Leverage interesting market data and WOW
your prospects. Create a powerful WHY
statement that explains
WHY your company and
WHY you are the
best choice. Communicate this at
every touch
point.
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4) Increase Leads
& Traffic |
- LEADS – Get 5-10
times more leads from your same efforts.
Most companies are really only marketing to
“NOW” buyers without attracting 95% of their
marketplace. Your
marketing can capture up to 10 times more
leads for the same money by rejuvenating
your message and offer. Attract more
leads and build your list of interested
prospects.
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3) Convert Leads to
Qualified Sales Prospects |
- OPPORTUNITIES – How
many of your prospects are truly well
equipped to make a buying decision?
They are thirsty for useful education and
NEED-TO-KNOW information that helps them
without you pushing to sell first. Draw them
toward you. Make an irresistible offer, even
charge for it—and help fund your sales
effort. Have a clear, step-by-step first
contact plan to effectively convert leads to
qualified prospects.
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2) Focused Sales Strategy,
Sales Plan &
High Payoff Targets |
- SALES FOCUS – Bigger
sales results is all about focus.
Develop your ideal client profile. Use a
winning strategy that targets your best
buyers. Practice a Top 10 Prospects action
plan. Do you have a specific step-by-step
sales plan to target and win your highest
payoff prospects? If not, you’re losing
enormous sales opportunities.
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1) Website Retool |
- WEB HUB – Today your
website should be highly productive, and
your priority, prevailing marketing hub.
Get highly ranked in searches, create
interest, increase leads, build your
prospect list, educate, qualify, pre-sell,
generate quotes, set first appointments and
make sales online.
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Where it hurts most: Ask any group of business owners and most will tell
you that about one-half of their advertising, marketing or sales
efforts are wasted… they just don’t know
which half. Most are worried about where their new
customers will come from to reach their goals.
This lack of
certainty is because they lack systems.

One
of the major threats to your bigger success is having
no real, workable plan… no systems
to install that drive your business forward. No blueprint.
It leaves you unfocused, disengaged,
overwhelmed and scattered.
You wouldn’t dream of building a house without a plan.
So what about the sales and marketing of your business?
Some advice –
don’t build without a blueprint.
It's critical to your success that you have
a focused sales and marketing blueprint tailored to your goals,
your team and your resources.
We help you eliminate the waste, doubt and
worry and replace it with greater control. You learn to
implement a genuinely effective marketing and sales system that
revitalizes your growth. Yes, it’s work to plan it and set it
up. It’s work maintaining it and adapting it to your changing
conditions. But it’s better work and far more profitable work
than what you’re currently doing now. If you
want to achieve sales increases of 30%, 50%, 100% or more and
make it sustainable, you need a better sales and
marketing plan with solid systems for continuing effectiveness.
THE SIMPLE TRUTH: If you expect to grow,
even if it’s implementing JUST ONE CLEAR INITIATIVE at a time,
you need to focus your efforts like a laser to leverage sales
results in today’s economy.

Hi,
I'm Dan Larson, President of Smart Sales & Marketing.
Since 2003 I've helped scores of companies in North
America create their Blueprint, build and then leverage their
unique competitive advantage.
We create a unique message, shorten
their sales cycle and accelerate buyers, and multiply their
sales growth rate by 30% to 100% or more.
We focus on closing their highest payoff
prospects, win greater market share while squeezing off
their competition, and creating a robust success track they can
run on for years.
Often, substantial increases in sales and profits can be gained
quickly by stopping the leaks in
your sales and marketing process that drain your money, dwindle
your opportunities and deplete your efforts.
Even if you've achieved a substantial level
of success, chances are high that you’ve hit a ceiling on
growing results and you want more—but you don’t know exactly how
to get it.
With over 25-years experience as a seller and
marketer, I can help you upgrade and accelerate your
sales growth Blueprint. In fact, just ONE of my
programs can help you make a significant gain.
Several of my programs can help you make a huge
leap. You can avoid the expense and frustration of
making countless trial and error mistakes. Cut years
off your learning curve.
You need a Sales & Marketing Blueprint… and you need to
understand the Sales Chain.
See examples of Client Success
See Our Approach – Why SMART Sales & Marketing
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request free
strategy call
we discuss the priority
sales challenge(s) you face and ideas to solve them. |
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