How strong is your sales chain? Your sales effectiveness and results depend upon how effective you are at communicating your value to your prospects and customers throughout their buying cycle. Your prospects make a chain of decisions and actions that link together before they buy. They only want ONE thing. They’re trying to make their best decision possible. Think of each step of how prospects and customers find, evaluate and buy from your company as links in the sales chain.           While Know-Like-Trust sounds simple enough… many businesses fail to realize that getting people to know you, learning to like you, and building trust are all EMOTIONAL REACTIONS!  Buying is largely an emotional process even when logic, data and metrics are involved. This means you have to find ways to connect with your prospects and customers on an emotional basis.               How can you get better results from your sales and marketing efforts?   These five Sales Links are interconnecting strategies that drive more results from what you’re currently doing. These sales links follow a particular order because each link produces more opportunity for the next step. Even though these sales links are closely related, you can begin to implement even ONE key area and can expect significantly bigger results. However, when they are implemented simultaneously they’ll produce exponentially bigger results.   5) Your Competitive Advantage Differentiate from the Competition MESSAGE – Do you have a unique way to stand out as better to your buyers? Develop a Core Message that defines your unique Competitive Advantage. Leverage interesting market data and WOW your prospects. Create a powerful WHY statement that explains WHY your company and WHY you are the best choice. Communicate this at every touch point. 4) Increase Leads & Traffic LEADS – Get 5-10 times more leads from your same efforts. Most companies are really only marketing to “NOW” buyers without attracting 95% of their marketplace. Your marketing can capture up to 10 times more leads for the same money by rejuvenating your message and offer. Attract more leads and build your list of interested prospects.   3) Convert Leads to Qualified Sales Prospects OPPORTUNITIES – How many of your prospects are truly well equipped to make a buying decision? They are thirsty for useful education and NEED-TO-KNOW information that helps them without you pushing to sell first. Draw them toward you. Make an irresistible offer, even charge for it—and help fund your sales effort. Have a clear, step-by-step first contact plan to effectively convert leads to qualified prospects.  2) Focused Sales Strategy, Sales Plan & High Payoff Targets SALES FOCUS – Bigger sales results is all about focus. Develop your ideal client profile. Use a winning strategy that targets your best buyers. Practice a Top 10 Prospects action plan. Do you have a specific step-by-step sales plan to target and win your highest payoff prospects? If not, you’re losing enormous sales opportunities.  1) Website Retool WEB HUB – Today your website should be highly productive, and your priority, prevailing marketing hub. Get highly ranked in searches, create interest, increase leads, build your prospect list, educate, qualify, pre-sell, generate quotes, set first appointments and make sales online.

Where it hurts most: Ask any group of business owners and most will tell you that about one-half of their advertising, marketing or sales efforts are wasted… they just don’t know which half.  Most are worried about where their new customers will come from to reach their goals. This lack of certainty is because they lack systems.

One of the major threats to your bigger success is having no real, workable plan… no systems to install that drive your business forward. No blueprint.

  
It leaves you unfocused, disengaged, overwhelmed and scattered.

  
You wouldn’t dream of building a house without a plan. So what about the sales and marketing of your business? Some advice – don’t build without a blueprint. It's critical to your success that you have a focused sales and marketing blueprint tailored to your goals, your team and your resources.

  
We help you eliminate the waste, doubt and worry and replace it with greater control. You learn to implement a genuinely effective marketing and sales system that revitalizes your growth. Yes, it’s work to plan it and set it up. It’s work maintaining it and adapting it to your changing conditions. But it’s better work and far more profitable work than what you’re currently doing now. If you want to achieve sales increases of 30%, 50%, 100% or more and make it sustainable, you need a better sales and marketing plan with solid systems for continuing effectiveness.

  
THE SIMPLE TRUTH: If you expect to grow, even if it’s implementing JUST ONE CLEAR INITIATIVE at a time, you need to focus your efforts like a laser to leverage sales results in today’s economy.

Hi, I'm Dan Larson, President of Smart Sales & Marketing. Since 2003 I've helped scores of companies in North America create their Blueprint, build and then leverage their unique competitive advantage.
 
We create a unique message, shorten their sales cycle and accelerate buyers, and multiply their sales growth rate by 30% to 100% or more.
 
We focus on closing their highest payoff prospects, win greater market share while squeezing off their competition, and creating a robust success track they can run on for years.

    
Often, substantial increases in sales and profits can be gained quickly by stopping the leaks in your sales and marketing process that drain your money, dwindle your opportunities and deplete your efforts. Even if you've achieved a substantial level of success, chances are high that you’ve hit a ceiling on growing results and you want more—but you don’t know exactly how to get it.

With over 25-years experience as a seller and marketer, I can help you upgrade and accelerate your sales growth Blueprint.  In fact, just ONE of my programs can help you make a significant gain. Several of my programs can help you make a huge leap. You can avoid the expense and frustration of making countless trial and error mistakes. Cut years off your learning curve.
You need a Sales & Marketing Blueprint… and you need to understand the Sales Chain.

See examples of Client Success

See Our Approach – Why SMART Sales & Marketing