Authorized Duct Tape
Marketing Coach
"There's a way to do it better -- find it."
Thomas Edison
How We Work
Your business needs to know what works and what doesn’t. After years of full-time consulting with clients, we recognize that businesses need a simple, effective and affordable marketing system that will produce consistent results.
The SMART Marketing approach utilizes tools, systems and strategies designed specifically to help businesses with a “get started now” plan for their marketing. Our expertise and collaborative approach creates a team effort. Our coaching serves as a catalyst for your business growth.
A systematic approach
Like any effective aspect of your business, marketing is a system too. The first step we take is a Discovery process that becomes the foundation for all the ideas and tools that follow. In the Discovery Session you’ll get a revealing new look at your business through a “fresh set of eyes”. You’ll get to know our approach to uncovering your improvements, see how we work and evaluate the potential value of teaming up. In Discovery, we customize & prioritize an action plan for your greatest opportunities (and easiest) to grow your revenues and profits.
Customized solutions for you to build profits
- You’ll discover new ways to improve the critical revenue-producing areas of your business.
You’ll find out how to increase the lifetime value of your customers, build more repeat business and/or increase your referral business. We’ll uncover ideas of how your sales team can be more effective at finding new prospects and converting them to customers.
- You’ll find new opportunities you didn’t know existed.
You’ll find revenue opportunities you can capitalize on right now. Several of our clients discovered ways to more than double their income (one quadrupled their income) by making minor adjustments to what they’re doing right now.
- You’ll learn ways to get prospects to systematically call you.
If generating more leads is important, you’ll discover advertising and lead-generation promotions that encourage your prospects to move steadily along the “buyer info path” at their own pace, so that they get to know, like and trust you. You’ll understand how to produce more qualified prospects who want to buy what you sell.
- Your staff and business will be more effective and efficient.
We zero-in on how to make your processes more effective & efficient. We uncover ways to improve your processes to create a shorter sales cycle and more repeat customers. The profit payoff in improved effectiveness and efficiency is sometimes just stunning.
- You’ll learn how to earn higher prices or even charge a premium for your products & services.
Your customers will be willing to pay a premium when they’re convinced you’re the expert in your field and offer them the greatest value. Learn how to get out of the “dog-eat-dog” price wars. In fact, you may be surprised to learn how much untapped value there is in your business that’s just not being utilized for greater profit!
- Your business can be remarkably more profitable.
Your bottom-line profits can grow in surprising ways with more effective, efficient marketing systems, cost-effective lead generation and full development of your current customers’ value. Once you know how to capitalize on all the potential you’ll see an immediate and sustainable jump in revenue – sometimes to a shocking degree.
Our systems are simple, affordable and easy to implement. With our Discovery Session as the basis for anything that follows, our processes offer a simple, straightforward approach to marketing and advertising that builds quick results and leverages on early success.
Using tools from nationally recognized “Duct Tape Marketing” we can help any business, regardless of size, produce increased revenues from a focused marketing effort. A step-by-step road map using the Ultimate Marketing System will help you create a powerful marketing plan that produces outstanding results.
Click here for Discovery Session Details