Authorized Duct Tape
Marketing Coach
"Even if you’re on the right track, you’ll get run over if you just sit there."
Will Rogers
Is Your Marketing Nearsightedness Causing You A Sales Blind Spot?
What Profit Opportunities Are You OVERLOOKING?
At times it pays to get a “fresh set of eyes” on your business to help you uncover profitable growth.
A SMART Discovery Session Reveals Profitable Opportunities |
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| Case Study 1: | Case Study 2: | Case Study 3: |
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| Tax Service – Bookkeeping Carmichael, CA They wanted to grow their bookkeeping business but they weren’t sure how to do it. In about one hour of discovery, we identified a conservative estimate of $414,600 worth of incremental new bookkeeping business (from the accountant’s projections!) they could add over 3 years from their EXISTING CUSTOMERS! And they could add this business easily without having to hire additional staff. |
Research Co.–Business Valuations Portland, OR This small research firm for business appraisers wanted to market well enough to eventually double their annual revenues, but they had no idea where to start. In a 2-hour Discovery Session, we identified 5 existing “report products” that can conservatively produce a $273,600/yr income when properly marketed in simple ways. The owner is thrilled and feels for the first time in a long time that they have a solid, achievable plan. |
Personal Money Management Firm Orange County, CA This firm wanted to close more sales from their existing flow of leads. They didn’t have a “sales culture” but wanted to “sell more efficiently” and avoid non-qualified leads. In a full-day Discovery Session, by improving just ONE process of nine that we identified, they increased their 20% sales close rate up to 80%. In their first month, they’re closing 300% more business than before with the same effort… AND sped up their new client enrollment process. They called it an “eye opening experience” and they’re excited about using the other 8 ideas we uncovered. |
| Find = $400,000+ new biz | Find = $200,000+/yr new income | Find = 300% new biz growth - mo. #1 |
What could YOU accomplish with this kind of focus? |
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What can a SMART Business Discovery Session accomplish?
A SMART Discovery Session focuses on... SWOT Analysis (Strengths-Weaknesses-Opportunities-Threats):
We basically tear apart what you’re currently doing to find what’s working and what’s not. We explore where the breakdowns are to find your largest opportunities. Owners are always quick to tell us this time was very well spent and quite revealing… providing greater value than they ever anticipated.
Are You Missing Hidden Profit Opportunities in Your Business?
Maybe you’re struggling with marketing or sales growth – or you just know you should be doing better. Maybe you don’t know exactly what to do next. A common problem is... you’re tired of “trial & error advertising” or the “next big idea of the week”.
Options & Process – What’s Right for You?
We offer 3 levels of Discovery Sessions – at 2-hours, half day and full-day time levels depending on the scope and need of your business. We start with an Introductory Overview phone call to clarify your business issues and to determine the appropriate Discovery Session to suit your needs. We schedule it. We send you a Discovery Questionnaire for you to complete and return before the Session. Armed with this information, we prepare ourselves for a highly productive Discovery Session together.
All Discovery Sessions include the following:
- Introductory Overview Call – confirm “fit”, expectations & establish main objectives
- Discovery Questionnaire – you complete & return it
- Discovery Session – uncover opportunities to meet objectives
- SWOT Summary Recap – detailed listing of prioritized opportunities
- Implementation Options – if desired, we provide options for our help to implement
We’re So Sure We Can Create Greater Results For Your Business... We Guarantee It.
We’re so certain that we can make you money, we give you this absolute assurance – if you don’t get at least 2 good ideas that you believe will make more money – you don’t pay us. If you don’t leave our session with at least 2 solid ideas you can use, you won’t pay us a dime. It’s really a no-risk proposition. Give us a call to see what we can do for you.