Authorized Duct Tape
Marketing Coach
About SMART Marketing
We know that small business owners often struggle to create an effective plan for marketing, advertising or promoting their business.
Even successful companies with large advertising budgets rarely have a system in place to fully maximize all their potential opportunities. In our years of experience working with a wide variety of industries and sizes of companies, we’ve learned how to most effectively identify those opportunities with our clients and create action steps that get results.
Our SMART programs treat marketing as an integrated system. Our systems are based on extensive information uncovered in a Discovery Session, coupled with plans that are simple, effective, and affordable to implement. You’ll see a simple, straightforward approach to marketing and advertising that builds quick results… and a step-by-step process for creating a powerful marketing system that brings outstanding results.
Your Best ‘First Step’ is to Let Us Know How We Can Help You – The Discovery Session is the best place to start so that you can really see where your greatest opportunities lie. We’ll provide the “outsider’s objectivity” that helps uncover your current strengths, weaknesses and areas of greatest potential revenue improvement. We’re so certain that we can make you money, we give you this absolute assurance – if you don’t get at least 2 good ideas that you believe will make more money – you don’t pay us a dime. It’s really a no-risk proposition.
Give us a call to see what we can do for you.
Betsy: (916) 521-5420 betsy@smartmarketingROI.com
Dan: (916) 972-1292 dan@smartmarketingROI.com
Dan Larson
The “human condition” of buying & selling has long fascinated Dan Larson. As a 7-year old boy, he was so motivated to own his big sister’s 10-speed bicycle, that, in his enthusiasm, he “overlooked” the flat front tire when he paid her $10 for it. Thus began his interest in understanding buyer motivations. He’s insistent on making the powerful “human connection” in all selling and marketing. He has a passion for understanding and ethically using the psychological motivators of prospects and customers to benefit them and the business marketer.
Dan Larson has a 20+ year success track-record at start-up to mid-size companies in sales, sales management and marketing that has earned him numerous awards for record-setting revenue performance. With Larson Partners Marketing, he has consulted, marketed and sold in the industries of construction, real estate, medical, small telecom, media, seminars, banking and retail. As an independent entrepreneur and later a corporate executive, Mr. Larson developed sales and marketing strategic systems that became the sales and marketing operating success model for a 100-office system in North America. Prior to that, he enjoyed a successful 13-year career in senior account management with leading broadcast companies. He’s skilled at strategic business development, sales and marketing strategy, the design and implementation of selling systems and managing sales teams. He’s passionate about developing results-based marketing and sales plans that cost-effectively improve results on the client’s key objectives.
Betsy Hartwell
With over 20 years’ experience as a successful sales, marketing and media professional, Betsy has worked in diverse industries, ranging from Fortune 100 companies, to small local businesses. In each case, the focus has been on helping clients grow their business, streamline operations, and generate new leads for the sales team. Specific expertise includes corporate business sales, sales management, and hands on work in a wide variety of industries: financial services, real estate, mortgage and title companies, government contract consulting, construction project outreach and awareness, senior living environments, home improvement, and coaching/consulting support. Betsy’s expertise has helped clients understand the importance of a good strategic plan, the key necessity of a powerful unique message with the ability to differentiate from competition, the importance of proper targeting, and the critical systematic implementation that leads to business growth. Planning, media and marketing training and analysis, content development and implementation help guide businesses to achieving growth and revenue goals.