About Smart Sales & Marketing
 Dan
Larson is a sales and marketing consultant and coach for
small to medium-sized businesses. He focuses on
increasing his client’s sales, profits and increasing
their ROI. He looks to impact their Return on Investment
from every possible sales and marketing activity and
expense. Since 2003, he’s the founder and President of
SMART Marketing, Inc.
He consults, coaches and assists in developing Sales
Blueprints and executing Sales & Marketing Game Plans
and specific Sales Action Plans that “connect the links”
in the sales chain to achieve greater performance,
productivity and sales results. His focus is to find,
prioritize and implement the company’s best
opportunities for growth.
It often begins with “stop the breaks in your sales
chain.” This means ending waste such as …
 Poorly coordinated marketing-to-sales efforts
Wasted resources and cash spent on underperforming
activities
Missed opportunities to grow leads and sales
Nonproductive websites
Under-utilized company assets like customer databases |
Wrong people in the wrong positions
Ineffective sales presentations
Poorly (or non-) utilized alliance partners
Missed opportunities that should produce
greater
returns
|
He connects a company’s vision, direction and strategy
to specific goals for action, backed with accountability
to measure, track and achieve them. He trains and
coaches to implement stronger systems, processes and
unique competitive advantage messages. This approach has
proven to produce higher lead generation, more qualified
prospects, customer-focused sales presentations,
motivated buyers, higher sales close ratios and
increased customer loyalty and referrals.
He has worked with numerous sales and marketing experts
including Jack Daly, Jay Abraham, John Jantsch, Brian
Tracy, and more. He has been a regular writer of sales
articles and features for the Jack Daly Sales
Newsletter, has co-created comprehensive 2-day intense
training programs for Sales Manager development and has
developed extensive online sales training programs and
tools with Jack Daly.
He has presented and coached organizations including
Vistage International, SYSCO Foods, US Bank,
International Builders Exchange Executives/BX Network,
The Maids International franchisors, and numerous
Chambers of Commerce programs. He developed sales,
marketing & customer service systems that has helped
clients grow sales by 25% to 400% in diverse industries
including distribution, manufacturing, green energy,
construction, financial services, regional telecom,
wireless broadband, real estate, corporate banking,
retail, professional services and more.
About Us
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