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SALES
PLAN |
- Do you have a focused
sales plan that you’re confident will reach
or exceed your sales goals… or “flavor of
the month” ideas?
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|
LEADS |
- Do you generate a consistent flow of
qualified leads that create enough sales
opportunities… or struggle to get the leads
you need?
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CLOSE
RATE
|
- Do you have an
effective sales presentation that produces a
reliably high closing rate… or is it more
random and “individualized” by each sales
person?
|
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WEBSITE |
- Does your website actively produce
leads, qualify and pre-sell them to shorten
your sales cycle… or is it more of a passive
electronic brochure?
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SALES
PROCESS |
- Do you have a
specific, step-by-step sales process that
produces a pipeline of reliable pending
deals and closed business… or do your sales
people “just know what to do?”
|
|
ACTION
PLAN |
- Does your sales and marketing plan
strike a good balance between being
comprehensive yet simple enough that you can
realistically implement it… or is it
non-existent or too lofty?
|
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BEST
OPPORTUNITIES |
- Can you identify and implement the 3 to
5 best strategies for making more money
quickly in the next year… or are you back to
“flavor of the month?”
|